Getting started:
Find a Website Platform
If you haven’t already decided on what website platform to use or secure your domain name, that should be a priority. Here are some website platforms to consider:
Squarespace (Affiliate Link)
Wix
Weebly
Bandzoogle
WordPress
What do I recommend? Good
Choose a right template
Depending on the website platform you are using, you should have plenty of templates or theme options to choose from that will help layout your site. Find a template that suits your current goals as an artist and the information you want to present.
When choosing a template, also think about how you want to present yourself. Make sure the template you use communicates how you want to be perceived and is consistent with your brand.
You might need to update your social media channels so that they have the same look and feel as your website. If your social media channels currently have the branding feel you want to communicate, model your website to continue that message so that your branding is consistent.
Gathering site content
Once your template is chosen, start to get all the web content together for the site by using the list below.
Avoid putting too much content on the homepage. Studies have shown that too many choices or distractions can confuse people and turn them away. Narrow down your content by focusing on what the goal for the site is. Do you want to build social media followers, add to your email list, increase video views, sell albums or promote tour dates? If you are trying to accomplish multiple goals, prioritize them so that you can focus on your main objectives without cluttering your site.
Now that you’re done going through the basic steps, read below for the complete list of elements that should be on the site.
1:. SOCIAL MEDIA ACCOUNT
Provide links to the social media accounts that you have. Ideally, you want to focus on the main ones you and your fans use. You don’t need to list every single social media account you have if you aren’t updating them all. Chances are, the top ones to link out will be Instagram, Facebook, Twitter, Soundcloud, Youtube, Spotify and Bandcamp.
2: ACCESS TO LISTENING TO YOUR MUSIC
Enhance your site experience by giving visitors the option to listen to entire songs (not just snippets) directly on your website. New potential fans want to be able to hear your music to decide if they like what you offer without having to dig around or even go to another website. Depending on the website platform, you can upload music natively or you can embed songs using Bandcamp or Soundcloud. I suggest not using Spotify only because an account is required to listen. However, you should have a link to your Spotify to build your followers up as it is the #1 streaming subscription platform right now.
3:HIGH QUALITY PHOTOS
High-resolution photos are the main elements that make your site look appealing and professional. Make sure you upload photos that aren’t grainy or blurry. This may mean having professional shots taken or designating a photographer at your next show to capture good photos. In terms of dimensions, it will vary depending on where the photos are used on the website; however, I usually recommend 1920 x 1080 resolution as a starting point.
4:LINK YOUR VIDEOS
Make it easy for visitors to watch your videos by embedding them in your site the same way as songs so visitors don’t have to leave your site to view them. Having videos from live performances is helpful for bookers who want to get an idea of how you are live and may lead to additional shows
5:ADD DESIGN ELEMENT LIKE Logo , graphics etc.
Your website will need some basic design elements like a logo, graphics and a consistent color scheme. The absence of these items makes the website look uninteresting and boring. At the same time, you don’t want to overdo it with too many colors and photos either.
Your logo doesn’t need to be anything super fancy. For some artists, a text based graphic with a unique font can work. Some big name artists that use this approach include John Legend and Goapele.
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